Gordon Brown's avoidance of the phrase "War on Terror" confirms that the term will no longer be used by UK government officials. It's seen as a change in direction where terrorism is redefined as a purely criminal action, stripping any context which might prompt examination of motives.
With an election looming Brown will want to avoid any terms linking himself with Tony Blair's handling of terrorism, so changing the landscape of the language used is a key tool.
This is a common marketing technique - rebranding. It's a bit like changing the name of the Marathon bar to Snickers. The product hasn't changed, just the name.
But the ghouls of extremism are still there, and Brown is going to stoke the fear of them to keep the rest of us terrified. Despite the change in arse keeping the PM seat warm, our government continues to invoke 'terrorism' and 'security' in order to control.
Move over Poodle, here's Scottie.
Conjuring the spectre of 'rogue states', the government's announcement that it is going to allow the USA, without any debate in Parliament, to use the listening station at Menwith Hill for it's nuke treaty-busting 'missile defence system' indicates that Brown views democracy with the same contempt as Blair. It also shows that Brown, like Blair, puts Bush's interests before that of Parliament. In a world teetering on the edge of a new cold war, Brown happily helps Bush to tip us into a new arms race.
Corporations are getting in on the 'security' act to quell protest, as is seen in BAA's attempt to stop climate protesters enjoying their liberty to demonstrate peacefully.
Like the Marathon rebranding, the War On Terror market repositioning exercise is being used by Brown and his chums to continue to sell us something that is as sticky and nutty - the erosion of our freedom and democracy.
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