Wednesday, October 03, 2007

That sinking feeling

Of all the bad naming that could befall projects, one has appeared that is, believe it or not, worse than Quadrus. The "Titanic Quarter" regeneration project in Belfast has got to be the most stupid name for anything. I know it's named after the famous ship built by Harland & Wollf, but to name it after a ship which is synonymous with disaster does not seem the wisest choice. It's almost as bad as naming a hospital geriatric ward the "Shipman Ward".

I wonder how much the marketing team got paid for this beauty?

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