Friday, May 09, 2008

Less well off language

An issue which almost slipped under the radar on David Miliband's 'keep the poor making the rich richer' Gazette article was his use of language.

Poverty is bad news, and the Labour spinners know it. So discussions of poverty have become clouded by obscurantist language. The phrase "less well off" is a classic example of an Orwellian euphemism, recognising that terms like "poor" or "low income" are taboo words which don't score enough happy voter points on the spin-o-meter. Grinding poverty gets a kind of 'glass half full' re-branding exercise.

It's all very doubleplusungood.

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